Summer is a great time to inspire a love of reading in kids. Borders Double Dog Dare Challenge was designed to support children’s literacy by rewarding kids for reading. Last year, Borders gave away 270,000 free books as part of the Double Dog Dare. We received tons of positive feedback from teachers, parents, and, of course, kids! This summer we’re repeating our hugely popular Double Dog Dare. We made changes based on feedback from our booksellers and our customers to improve the program for 2011.

  • In May, kids ages 12 and under may pick up a Double Dog Dare form at their local Borders, Borders Express, or Waldenbooks or download it at
  • Kids read 10 books of their choice, any books they want, even library books.
  • Kids fill in the titles they’ve read on the form and have their parent/guardian sign it.
  • Once they bring their completed and signed form to the store, kids may pick out a free book from an approved list of 20 titles, listed below.
  • The forms will be available for one month (May) before customers can redeem them for a free book starting on June 1, 2011. This will give kids time to pick up the form and read the 10 books.

If you have any questions or concerns, please contact your local store. Thanks again!

Title Danny and the Dinosaur Amelia Bedelia Cat Hat: Cooking With The Cat B Is For Books! Step 1 (Elmo) Hungry, Hungry Sharks! Dragon In Sock Drawer-#01 Ballpark Mysteries-#01 Fenway Judy Moody & Stink Mad Treasure Hunt Ramona the Brave Chocolate Touch, The Loser Warriors #1: Into the Wild Ella Enchanted Girl Who Could Fly Ruins of Gorlan $4.99 spec ed Flush Heck Where The Bad Kids Go Penderwicks Phantom Tollbooth Wolves Of The Beyond #1